On this account, nonprofit organizations make their website and online profile as a key strategy of sharing their mission, programs and achievements with the external environment.
But just going and creating a website is not enough. Most nonprofit organizations have managed to build connections, recruit more supporters and mobilizing more resources through quality web design and digital storytelling.
In this blog post, I’ll share some examples of what nonprofit web design services can teach you about digital storytelling. So, continue reading before you look for non profit web design.
The Power Of Visuals
Stirring visuals let you tell stories in commotion significant ways. Statistics prove articles that have proper illustrations are view 94 percent more than the general articles. Also, human minds are capable of processing image /figures as opposed to mere text /words a staggering 60, 000 times faster.
Nonprofit web designers know this well. They use massive and high-quality images and graphic content into sites to appeal to the supporters’ feelings and recall that the work of organizations is being done by people.
When it comes to your digital storytelling, use nonprofit web design motivation to work at the thought in visual. Make liberal use of photos, videos, and illustrations – in fact, any media to entice people into listening to your stories and get your key messages across.
Crafting Personal Narratives
Personal stories conflict, Interest and Identification Developing relationships creates connections. Testimonials, credentials, and success stories, which are all actual experiences of changes in lives, are used in nonprofit sites.
It has been suggested by non profit website design that the facts presented in the narrative are far easier to remember to the experts. Also, accounts that contain worries are likely to cause the audience to act than the ones that do not.
In using the personal narratives in creating digital stories, look for various personal stories that give snippets into clients of your programs. After obtaining permission, you may also share your supporters’ stories.
Add names, photos, and details to statistics to tell stories of those you assist. Storytelling helps the audience realize that people and relations within a community are the focus of what you do.
The Significance Of Calls To Action
Like any good story, these people are taken somewhere, although the destination is often a place they’d rather not be. That is why nonprofit web designers do.
They include prominent calls-to-action into sites to convert the identified desire into concrete further action. Any ‘Call to Action’ your nonprofit desires from website visitors are highly likely to be in some way included in its design.
So, every article or shareable story you tell digitally should have links, buttons or indicate how readers should proceed. Use call to action in different stories across the different campaigns.
How To Improve Your Site For Mobile
Today the use of mobile phones in accessing web traffic is considered to be high. Thus, nonprofit web design specialists adapt sites to reach out to mobile users. They translate skeuomorphic elements, visual layouts, written copy to effectively make key areas audible on smaller devices.
So always think ‘mobile first’ when it comes to your digital storytelling also. Ideally, keep paragraphs and sections small for readability and since it can be skimmed through at ease.
Feel free to utilize those line breaks and headings like subheadings so that key arguments would definitely seem more pronounced. replace the autoplay videos with click to play videos to avoid inconveniences caused by data limit.
Conclusion
Digital storytelling is a way of educating, engaging, enthralling and mobilizing the audience in this world of advanced technology. As discussed within this paper, examining patterns of nonprofit website design identifies strategies for improving support and encouraging action towards a cause.
Graphics and visual elements, telling true stories and using strong, simple calls for actions, and making content easily sharable and consumable on mobile devices.
Thus, you will be able to provide information that will make people feel something and engage with them into a relationship with the organization. Basically, utilizing all of these best practices will go a long way in helping you to extend your mission in all your other social media outlets.
